Smart Marketing Strategy For Small Business
Having a smart marketing strategy for small business is essential if you want to grow your business and revenue. Small Business Owners, this one is for you. In particular those of you who have either recently started your own business or have an existing business, whether it’s service based, consulting, restaurant, retail or online business.
No matter what type of business you are involved in, you are probably constantly trying out new ways to create a Marketing Strategy for small business, that helps you attract more leads and clients without breaking the bank. Below, our expert strategist, Tina Hay at Direct Marketing Solutions shares her best strategies, digital as well as off-line, to help market your business and save you time, effort and money.
- Set A Business Goal and Figure Out Your Budget For Marketing
The very first step in creating a marketing strategy is to define your goal that is the endgame of your marketing efforts and to achieve that goal how much of the budget can you spend on marketing. Once you have decided on the end game whether it is about extending your reach or maximizing your exposure, you have to add this to your marketing strategy and focus on brand identity and brand awareness and figure out your budget as well. Prioritize your business goals and keep track of your money.
- Spend To Earn
In every business you have to start by spending your money in an intelligent way in order to earn back more money from it. Marketing words the same way. To have a positive impact on your customer you have to spend a good amount of money building your brand image, sending positive message through your advertisement or promotional campaign. There are multiple ways to reach out to your target audience. If you have a limited budget and want to reach out to a wider market, you can go for paid search ads, Facebook Ads, Adwords, etc. The better you build your online marketing strategy, better the chances of getting good exposure and leads to your website.
- Email Marketing
If you are a small business, email marketing is the perfect opportunity to interact and establish loyalty and trust with your customers. Let your customers share their email addresses with you via social networking sites and share with them the latest offerings and send out sale and event notifications to them so they can join you.
When you don’t have sales and events as part of your business, you can send them a bi-weekly newsletter to give them the latest scoop. You can share your activities, educate clients, share testimonials from happy customers, send through offers and much more. There is a lot you can achieve through email marketing. Making Email Marketing part of your strategy will open up new doors and sales opportunities for your business. You can sign up on MailChimp, a free email marketing service that offers pre designed templates and amazing features.
If you are looking for more effective and smart marketing strategies, get in touch with the experts at Direct Marketing Solutions and boost your sales.
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